Niseko, Hokkaido

Made for the deepest days.

A private community of snowboarders in Niseko, and the outerwear made for its powder.

Join the listSee the collection

Niseko gets some of the lightest, deepest snow on earth. Powder Privé is for the riders who chase it, and for the gear that keeps up with them.

In store from 2027

The collection

  • The HoodieEdition 01The HoodieSoftshell riding hoodie
  • Coming soonThe JacketSnowboard jacket
  • Coming soonThe PantSnowboard pants

Members only

The community

For powder lovers who make Niseko their winter. Membership opens the door to everything around the mountain.

  • Exclusive events

    Members-only evenings, ride days and gatherings through the season.

  • Your own concierge

    Help planning and booking your time in Niseko, so you can focus on the snow.

  • Like-minded people

    Ride, eat and unwind with people who love powder as much as you do.

  • First access to the gear

    Members get the Powder Privé collection before anyone else.

  • Shape the gear

    Test the pieces on the mountain and tell us what to change. Your feedback shapes what we make.

  • Trips to Hemu, China

    Join our trips to Hemu, an up-and-coming powder resort in the Altay Mountains.

Niseko

  • Four riders in Powder Privé hoodies in front of Mount Yōtei
  • A rider facing the sun at the top of a run
  • Two riders walking towards the trees with their boards
  • Alexandre by the “Nothing but powder snow” sign in Niseko
  • A rider carrying a swallowtail board along a ridge
  • Riders gearing up by the car in falling snow
  • A rider in a Powder Privé hoodie carrying a red snowboard
  • The Powder Privé back print at the base of the slopes in snowfall
  • Riders in Powder Privé hoodies at a coffee stand
  • A rider walking into the sun with a swallowtail board
  • A rider looking out over the Mont Blanc massif
  • A rider with a blue snowboard at the top of a lift

Be first on the mountain.

The collection launches in store in 2027. Join the list to hear first, and to request a place in the community.